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The World of Volcom Stone | Oct. 5th | Paris

Last Saturday 5th of October, Volcom Clothing hosted an afternoon celebrating the brand and its unique values in Paris.

"The World Of Volcom Stone" showcased the international première of Veeco’s latest film "True To This" , a skateboarding demo and a concert of the band Black Bananas. All this was for free as per usual.

The public could interact at some DIY stations with Volcom employees, to have some tee shirts screenprinted, some hats customized, some buttons stamped…get creative with the copy machine, and of course walk away with a million more goodies.

Some skate obstacles were especially made for the event and were also open to skate for everyone and soon a couple of good tricks got landed by local Frenchmen such as Robin Bolian or Jerôme Prefot.

At around 6 pm things went crazy with the Pros taking over the course. The Volcom Skate Team includes some of the best skateboarders on the planet…and with such heavy hitters the demo went nuts.

The skateboard team in Paris consisted of back to back Skaters Of The Year (voted by Thrasher Magazine) David Gonzalez and Grant Taylor, legend Rune Glifberg, superhuman Colin “Spider” Provost, Kingpin’s European favorite Eniz Fazilov, Belgian prodigy Axel Cruysberghs, all terrain shredders Alain Goikoetxea and Ben Raemers, and local team rider Vincent Coupeau, Dennis Busenitz was also present but injured.

The demo started full force with the two SOTY David Gonzalez and GT flying around; unfortunately Colin got hurt during the first minutes of the demo while landing a massive fs ollie, slaying the quarter pipe at the same time, adding some gnarlitude to the thing.

The crowd went wild with all the tricks landed, and then Axel and Eniz together closed the session on the stone obstacle respectively with a fs flip revert and a huge fs 360.

It was then time for the World première showing of "True To This" a sequel to the iconic Volcom film from 1991 "Alive We Ride" - a celebration of America’s First Boarding Company.

Ryan Immegart, Volcom VP of Marketing, introduced the movie on stage and then everyone enjoyed some raw skateboarding, surfing and snowboarding with another killer soundtrack. We won’t reveal any more spoilers here, as the film will drop publicly in March 2014.

Snowboard team riders Arthur Longo, Pat Moore and Elena Hight were also there having a good time, Spanish slasher Gony Zubizarreta also made the trip together with our friends and employees from Volcom from all around the world to celebrate.

The afternoon ended with the Black Bananas, the unclassifiable US band combining genres from psychedelia to metal, spearheaded by creative genius Jennifer Herrema.

So many things happened so fast…soon everyone was straight out into the nightlife, because coincidently the same night, the Parisian city event "Nuit Blanche" was on in all streets and plazas. This means everything was open late and everyone was wearing white. And partying.

That was a night to remember!

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Grant Taylor Frontside Ollie

Grant Taylor Frontside Ollie

Eniz Fazilov Alley Oop

Eniz Fazilov Alley Oop

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Bruno Gujer | Ryan Immegart

Bruno Gujer | Ryan Immegart

WORLD_OF_VOLCOM_STONE_740eng

When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand. This way of life influenced the “Youth Against Establishment” style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot on-location around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody the spirit today.

world_of_volcom_black_bananas


Founded on a snowboarding trip in the winter of 1991 by Richard Woolcott and Tucker Hall, the Volcom idea would incorporate a major philosophy of the times: «Youth Against Establishment». Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was founded on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Volcom’s avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond.

The goal of Volcom is to provide clothing to people who share our passion for art, music, film, skateboarding, surfing and snowboarding. We are focused on supporting athletes, artists and musicians – providing a means for creative individuals to come together and collectively express themselves. This collaborative effort results in everything from the ever-growing «Let the Kids Ride Free» contest series to the high-profile « Volcom Pipeline Pro» and «Volcom Fiji Pro» surf competitions.

Volcom’s belief that «the only constant is change» defines our willingness to embrace the complexity and diversity that exists in the world and our ability to apply it to our overall creative output. It also speaks of our open-minded approach to business and life in general. This flexible outlook enables Volcom to take on many meanings and stay relevant on many levels.

Our products (which include streetwear, boardies, denim, swimwear, footwear, accessories and outerwear) incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. The environmentally conscious V.Co-Logical Series, the rider-collaborative V.Co-Operative Series and the Featured Artist Series are just a few of Volcom’s premiere product collections. With designs for men, women and youth, we create clothing that not only exemplifies our lifestyle, but enhances the ability to live it.

Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. By ‘empowering imagination’ in the fullest sense, Kering encourages its brands to reach their potential, in the most sustainable manner.

Aktuelle Nachrichten + Videos

Events
2017 Volcom Pipe Pro Trailer
Stream the 2017 Volcom Pipe Pro LIVE on Red Bull TV! Get Volcom Pipe Pro Email Updates Volcom is pleased to announce the 2017 Volcom Pipe Pro surf contest! Held at the world-famous Banzai Pipeline on the North Shore of Oahu, the event will bring together more than 112 of the best surfers from around the globe. The official waiting period for the event begins January 29 and runs through February 10, providing a 13-day competition window to ensure that the invited athletes will surf in optimal conditions at this iconic break. 2017 marks the eighth consecutive year that Volcom is presenting the high-profile, high stakes contest. It is a World Surf League (WSL) 3,000-point Hawaii Qualifying Series (QS) event with the prize purse set at $75,000! We are so excited to once again host the Volcom Pipe Pro in 2017. There have been so many historic moments from past events that we aim to exceed in the future. Our goal is to produce a world class event while continually pushing our sustainability efforts. Pipeline is one of the most prolific waves in the world and we are honored to be part of such an amazing contest. -Brad Dougherty, Volcom's VP of Surf In addition to consistently delivering some of the best barrels and most historic heats on the tour, the Volcom Pipe Pro is one of the most popular and most watched events. Nearly three-quarters of a million people tuned in for the 2016 live webcast. This elite event is also Deep Blue-certified, a certification that sets the standard for sustainability and minimizing environmental impact. In 2016, it was recognized by the WSL as the season’s cleanest, most “Ocean Friendly” event. For 2017, Volcom’s commitment to sustainability goes even further to make the Volcom Pipe Pro not just the most exciting, but also the most progressive event in professional surfing.  
Snow
Marcus Kleveland wins the 2017 Snowboarder Magazine Rookie of the Year award!
CHECK OUT THE FULL NEWS Marcus, It is the time of year that Snowboarder broadcasts our annual “Best Of” accolades and I would like to formally congratulate you for receiving the most votes to easily earn our 2017 Rookie Of The Year award! In case you don’t know with our voting panel Snowboarder exclusively relies upon the votes submitted by those riders who have themselves personally appeared at some point in their career in our Top Ten Rider Of The Year Tally. In turn this creates what we believe to be the most relevant and credible accolade of its kind in our sport. Having you receive this honor is well deserved and something everyone here at Snowboarder is stoked to bestow upon you. Below is a link to the site post for you and your sponsors to check out and share and relevant Instagram and Instastory materials are also attached. We’d be really appreciative of any help in spreading the word of this achievement. All we ask is that you please include #ROTY2017 on all social posts. For 2017 we received votes from Jed Anderson, Peter Line, Mikkel Bang, Jeremy Jones, Kazuhiro Kokubo, Chad Otterstrom, Victor De La Rue, Travis Parker, Pat Moore, Scott Stevens, Natasza Zurek, Jason Robinson, Lukas Huffman, Marie-France Roy, Austen Sweetin, Chris Engelsman, Jake Blauvelt, Eddie Wall, Halldor Helgason, Chas Guldemond, Annie Boulanger, Eric Jackson, David Benedek, Torah Bright, Arthur Longo, Priscilla Levac, Stale Sandbech, Mark Sollors, Ross Powers, John Jackson, Hana Beaman, Mikey Rencz, Gigi Rüf, Jess Kimura, Dan Brisse, Wolle Nyvelt, Leanne Pelosi, Devun Walsh, Danny Davis, Tara Dakides, Bode Merrill, Torstein Horgmo Sage Kotsenberg, Andreas Wiig, Scotty Lago, Mikkel Bang, Eero Ettala, Jamie Anderson, JP Walker, Mark McMorris, and Louif Paradis. Therefore it is quite the accomplishment to receive the most votes of rookie from this iconic cadre of pro riders. Congratulations and everyone here at Snowboarder is looking forward to seeing what you put together for this next season. -Pat Bridges Creative Director Snowboarder Magazine   Whitelines Mag from the UK  gave him the 2nd best trick of the year award also Check it out, truly an amazing trick that not many can do: https://whitelines.com/features/best-snowboard-tricks-2016.html#V50dCPmzLdWgj7K1.97
Surf
WELCOME HOME NOA DEANE
Noa Deane hears Mudhoney. He speaks his own tongue. He chooses tweaked-out throwaways over the same ol' end section air-revos. He hates when shit is cooked, loves when it’s fucken sick. Noa digs oversized tees and loose-fitting jeans, and bunny hops into rock slab pits. His Thrasher hat got stolen at a Goons of Doom gig. Did you steal it? Give it back. Nah, it’s cool, he got a new one for Christmas. Noa loves his mom and dad, loves playing his strat super loud in his bedroom all by himself, loves his mates… absolutely fucken loves them. He’s right into his girl, but he keeps that on the down-low because he wants to give her space, doesn’t want to smother her. He knows the value of lightness. Noa lives in a shed in Ozzie Wright’s backyard, he had photos of Oz on his wall as a grom. Had photos of Alien, of Barney, of Bruce. He wanted to ride for the Stone even then. Couldn’t say why, but could feel why. Freedom. Kin. Moxie. The Stone was fizzing with it. He knew one day it would happen, but first… the usual rounds: boardriders, grom bashings, Nationals, stickers, passports, surf trips, magazine covers, :), Tuff, busted ankles, Cheese II, Strange Rumblings, A.I. Breakthrough, “surfs like Dane, looks like Cobain,” Skegss, Cluster, …the WSL, Pulp, and Blister, until he suddenly arrived here, at this moment, right now. The start of the rest of his life… Noa is a good person. A person who can change people’s perceptions about surfing for the better just by being himself, saying what he thinks, surfing how he feels. He’s the antidote to surfing with a plan, a torch to the spreadsheets that turn riding oceans into a pile of stinking numbers. He’s got the DNA of every surfing miscreant and rabble-rouser and hot-blooded purist in his veins, and the delightful ignorance of youth on his side. He’s the living, breathing embodiment of the Stone. If Volcom had a baby, Noa Deane would be it. Welcome Home... Words by Vaughn Blakey photo: Andrew Shield photo: Andrew Shield "When I signed with Volcom, a childhood dream had come to life, also it feels like a privilege for me to be in with such a bad ass family / team of people who include my friends and people I look up to.” photo: Andrew Shield photo: Tom Carey “Words cannot express how excited we are about Noa Deane, he shares our same passions and is the absolute perfect fit for the brand.” Brad Dougherty, Global VP of Surf photo: Tom Carey WHO IS NOA DEANE?! BIRTHDAY: August 2, 1994 BORN: Tweed Heads Hospital, AUS HOMETOWN: Coolangatta, AUS CURRENTLY RESIDES: Suffolk Park, AUS SURFBOARD: 6'1 x 19" x 2 3/8" SURFING STANCE: Natural SKATING STANCE: Goofy WRITES: Right-handed PLAYS GUITAR: Left-handed PLAYS DRUMS: Right-handed BAND: Melvins WAVE: Broken Head FOOD: Mexican and Japanese COLOR: Yellow CLOTHING ITEM: Suit pants OWNS: A cello SLEEPS: Under an aquarium shower curtain LIKES: 2 Pac PRE-SURF: Wax the top of my feet SKILLS: Cutting onions SCARED: Spiders TRIP: Rage movie trip. Camping and surfing pumping, isolated waves with mates STYLE: Dylan Rieder HOBBIES: Music, skating, collaging TV: Louis Theroux documentaries GOALS: To keep doing what I'm doing and to create stuff that lasts INFLUENCES: All my mates, certain music, family QUOTE: "Nothing's new, nobody cares." -Andrew Kidman TRUE TO: I'm true to surfing 100% every wave even if you blow it. I'm true to all my mates, true to the music I like, and also true to speaking my mind. WINNER: Surfer Poll Awards - 2014: AI Breakthrough Performer of the Year, Best Short for Cheese 1 Stab Awards - 2013: Surfer Owning 2013 Off Tour MAKES: music:
Europe
Discover our brand new Store in Davos, Switzerland!
Volcom recently settled in the charming town of Davos, one of Switzerland’s biggest Ski resort with 320km Downhill pistes and 75km Cross-Country pistes! The store design provides an enhanced shopping experience to the visitors and reflects Volcom’s DNA and Californian roots. The 80sqm sales area allows visitors to discover all-new men and women products including our great outerwear line, while relaxing with friends in the chill-out area. After a few months of eager anticipation and a great opening party, Davos Volcom Store just opened its doors to the public and is ready to welcome you. See you at the Store !
Surf
Interview of Joan Duru - Qualification WT 2017
Congratulations goes out to Volcom's Joan Duru for qualifying for the prestigious 2017 World Surf League Tour! The 27 year old Frenchman's main goal this past year was to qualify for the World Tour, and he's done it! Ranking in at the #4 spot, just behind Frederico Morais, Ethan Ewing, and Connor O'Leary, Joan has earned his way to the big stage to compete with the world's best. Expect to see Joan dominating at big barreling spots like Fiji, Teahupoo, and Pipeline, while unleashing his explosive backhand at spots such as Snapper Rocks, Bells Beach, and Lower Trestles! Catch up with Joan and his road to qualification with this exclusive interview below. Joan Duru 2017 Qualification Interview   Do you have any passions or hobbies besides surfing? I like to go mountain biking with my friends or my dad. Tasty beef ribs, some wine with my buddies or spending time with my girlfriend. On the WQS (World Qualifying Series) Tour this year, you seemed calm and relaxed with good results following. Did you change something in the way you train? I didn’t make any changes for a long time, and it seems that it just started working. I’m 100% dedicated to my work with Mayhem, a board sponsor I’ve been working with for one year now. I always had magic boards, which allowed me to mainly focus on the rest. photo: Andrew Christie Is that what we used to call “maturity“ or “gaining experience“? It’s true that priority establishment totally changed my life on the WQS. Priorities make it easier because you can wait for the best wave without being afraid of someone who will get through to the inside at the last minute. The only thing to focus on is trying not to fall down! Tell us about your strong moments during the 2016 season. Starting with the second place at the Ballito Pro helped me a lot, as there were only a few prime events that year. And now, I’m glad, and more than happy that I made a semi final at Haleiwa despite the pressure of the qualification, but the good waves made it amazing! Joan blasting through a Haleiwa section on his way to a strong semi final finish. (photo: Jason Shibata) Working more on your physical and surf training this year definitely seemed to help you. Do you think it's imperative for surfers to train physically as well? I love sports, and I feel really bad if I’m not doing anything, thus training is not a chore, but a real pleasure! Moreover, Maud Le Car (girlfriend and Volcom surf team rider) and a group of young frenchy surfers such as Cloarec, Charly Quivront, and Bastien are lucky to have Charly Ducamp as a personal trainer, who is actually a great coach for me too. On the surf side, I’ve been working with Manu Portet for several years now. He was there to support me at all contests where I made my good results, so the training shows! How will you feel when you will officially be on the elite Championship Tour? Satisfied or pressured? "I feel really excited, but I’m aware of the very high level, so I will have to train harder physically, and technically, so that I can hope to face and beat the world's best surfers."   What are your ambitions on the Tour? To be qualified again for the CT in 2018 would be amazing. What’s your objective going into the 2017 season? To make quarters in the first contests. That would be an epic way to kick off the year. What are your plans to get ready for this new life ahead? I’ll spend winter in France to train hard, spend time with my girlfriend, my family, and my mates. I have to get ready for the upcoming year, because it’s going to be a long, tough year, with many contests. I’m lucky to have Maud by my side in Australia, and I really hope my family will be able to come over one or two contests to fully enjoy it. photo: Andrew Christie The Olympic Games. How do you feel about it? You’re still young and will obviously be a contender to be a member of the French team. Do you have an interest in that? Yes, it’s my dream, and I’ll work as hard as I can to make it happen! How are you going to celebrate this accomplishment? I think we’ll have to rent a room to gather all my friends and family to celebrate. Any last words? I want to thank all the people that supported me: my girlfriend, my family, my friends, and all my sponsors: Volcom, Vans, Mayhem, Creatures of Leisures, and Hercules, who never stopped believing in me for all these years. Let’s celebrate now!!!
Events
elooa GIRLS CAMP BALANCE – Successful start for the girls!
Last weekend 20 motivated girls came to the Kitzsteinhorn for the elooa GIRLS BALANCE CAMP presented by VOLCOM. Also present were next to the elooa crew, a yoga teacher, a professional photographer as well as a filmmaker and the pro riders Mary Luggen & Ana Rumiha. After check-in the camp started with a yoga session into the weekend. Super motivated and well equipped with new Nitro Snowboards everbody went to the glacier on Saturday. After an extensive warm up and a few runs through the resort the girls practiced freestyle basics first before a perfectly shaped snowpark was waiting. Together with the coaches and the pro girls everybody practiced intensively all day and learned new tricks. In the afternoon we went back to our hotel, the Active by Leitner ́s 4* hotel that had all lot to offer: holiday galore! After coffee and cake a one hour yoga session with Anna Kathalina followed and before dinner everyone could recover in the spa area. After a very delicious and healthy dinner the day ended with an intense video coaching for all participants. On the final Sunday all campers went back to the Snowpark Kitzsteinhorn to implement the new tips of the pros and elooa coaches directly. The weather was still kind of inconsistant but we had sunshine all day. After numerous runs and a lot of new tricks in the bag an eventful weekend came to an end. The elooa crew would like to thank all participants, the sponsors, the hotel Active by Leitner ́s and the Kitzsteinhorn for an amazing camp. We are looking forward to more elooa GIRLS CAMPS in 2017. We still have a couple of spots for our GIRLS SPLITBOARD and GIRLS BACKCOUNTRY FREERIDE CAMP available. Find more infos on www.elooa.com